The Cornerstone Group

Customer-Focused Selling (CFS)

Improve your team’s skills with targeted training.

Your Sales Skills Assessment (SSAT) analysis gives you a solid understanding of where your team stands—and where they need to go. In Customer-Focused Selling (CFS), they’ll gain the specific knowledge they need to consistently achieve better sales results.

This is not your typical “sales seminar.” In a highly interactive, adult learning format, CFS provides all the core competencies needed for effective consultative selling—with special emphasis on the particular areas shown by the SSAT to need improvement.

It’s training uniquely designed to be used every day, not memorized. For every skill taught, there’s an immediate application to a real-world business situation the participants are facing. They can see the applicability for themselves, and they come away from the program enthusiastic and ready to put the new learning into action with their own customers and prospects.

Download Frequently Asked Questions-CFS

Customized Sales Training

“ The PI Worldwide team completely 'got' our industry, quickly understood our world, and customized the training to have maximum impact immediately. Our senior account managers were able to internalize the tools and methods and used them the day after the training to substantially affect our pitch to close ratio”
- - Margaret Coughlin; Chief Marketing Officer, Work Family Directions Consulting

CONTACT US for more information about our Selling Skills Assessment Tool, Customer Focused Selling or any of our business solutions.

In this Section:
	Overview
	Selling Skills Assessment Tools (SSAT)
	Customer Focused Selling (CFS)
	Leverage3
	PI for Sales Management
	Articles: Effective Selling

Sales Performance Case Studies

BioScience Industry
Sales grew by 31% over a two year period and unit sales per day increased by 36% over the same period.

Public Relations
Sales goals were exceeded by 18% and sales revenue by 8.8%.

Telecommunications Industry
The sales team reduced their budget by 40% and increased revenue by 20%.

Articles: Effective Selling

2/1/2007
Create a Sales 'Mastermind Group'
Master-mind Groups are a popular business concept. It is a gathering of people who support each other in various ways. It's a way to keep sharp in sales and learn from other top producers. Belonging to a group can be a way to generate leads and referrals - a well-designed Mastermind Group can quickly evolve into a more powerful resource. This white paper, written by Nancy Stephens, author of Customer-Focused Selling, shares four steps to ensure a Master-mind team that works well together.

2/22/2002
Salesnet.com- How to Close the Sale
Closing can be an anxious time for sales reps; it's do or die time, yes or no. There is a lot of pressure on you to say the right thing, in the right way, at the right time. Are there ways to increase your odds, close more sales, and feel more confident? Absolutely! The following steps will help you manage the “close” like every other area of the sales process – with ease and strategy.

Materials printed with permission from PI Worldwide